Charles Coghill, who had already opened and managed two large showrooms in Fayetteville had had his eye on Moore County for quite some time but expanding into a new market meant doing some homework. Before making the final decision Coghill and his business partner looked at properties in Sanford, Spring Lake and Aberdeen before looping back to Southern Pines and choosing the first storefront they had considered. 

Located at 1650 U.S. 1, between CrossFit 611 and Buffalo Wild Wings, the building offered plenty of space for their new venture, now all they needed was a name.

Rococo Furniture was chosen as the name and 13 manufacturers’ product lines were selected to fill the new store. Now you can find all types from entry level furniture up to high-end options. Some of the more popular name brands include Ashley, Lane, USA Premium Leather, Jackson Catnapper, AICO, and Scott Living by Coaster Furniture — styled by HGTV’s Property Brothers.

The two-room gallery offers a variety of living room, dining room and bedroom furniture, some with modern edges and clean lines, others with the exuberant curves and natural forms that define the 18th century Rococo style. If you can’t find what you’re looking for in the gallery, there are catalogs at the ready, and for bargain hunters they offer a discounted package deal. Financing and layaway is available.

Charles is also pleased to announce that Rococo Furniture is the only dealer in the area to sell BAUHAUS - no more traveling out of town to get exactly what you need. Downsizing to a smaller house? Or apartment? Building a new home and have the floor plan that requires a certain size piece of furniture to be placed on that certain size wall? Rococo Furniture can help. That's right custom furnture is now available here in the Sandhills -- it gives you exactly what you're looking for: you choose the arm, the leg, the welt... That's the fabric-covered cord that follows the seam of sofa and chair cushions... And the size you want. And then choose from an astonishing array of custom fabric. Bauhaus quality, comfort and style help you to design a comfortable life... Now at Rococco Furniture on US-1, Southern Pines.